Artist, designer, educator and brand developer, Wu ShaoQun’s career has mirrored the journey of his motherland, as China and its people balance the traditional with the modern, the cultural with the commercial. Over the years, ShaoQun has become increasingly compelled with the relationship between brand and product. He is blending design with marketing vision.
Employing brand identity as inspiration and combining design intent with marketing strategy in harmony, to establish a sense of unity and uniqueness to the product and the brand. When developing a new product, is ShaoQun a sculptor or an industrial designer, when developing a new logo, is he a calligrapher or a graphic designer? In his heart, ShaoQun would answer “an artist”, as an entrepreneur his answer may be different.
“My greatest blessing is my uniqueness, this allows my works to stand out, to be outstanding. My advice to any aspiring designer… The unique designer is the best.” ShaoQun’s designs have won local and international awards including the IF International Design Award (Germany) and exhibited at Museums. He has founded studios and businesses, he is also a guest professor and lecturer.